May 28, 2026 Students of the Master of Arts in Brands and Communications Management programme (2025/2026 academic year) at the University of Professional Studies, Accra (UPSA), are set to officially unveil Golden Flakes Gari, an innovative indigenous food brand developed under their student-created company, Golden Roots.
The launch event forms part of the students’ practical academic project and seeks to showcase how traditional Ghanaian foods can be transformed into modern, innovative, and globally competitive products through branding, research, and creativity.
Golden Flakes Gari introduces a fresh and contemporary approach to one of Ghana’s most beloved staple foods by combining heritage, nutrition, wellness, and culinary innovation.
The product line includes: Purple Potato Gari, Sweet Potato and Turmeric Gari, Sweet Potato and Coconut Gari, and Plain Original Gari.
According to the student lead, Mr. Isaac Addae, CEO of Golden Roots, the project was inspired by the desire to preserve the cultural significance of gari while exploring new possibilities for modern consumers.
“Gari is more than food. It represents heritage, resilience, comfort, and identity. Through Golden Flakes Gari, we are demonstrating that indigenous African foods can evolve, inspire creativity, and compete globally without losing their authenticity,” he stated.
The project provides students with hands-on experience in brand development, product innovation, marketing communications, consumer engagement, and commercialisation.
The launch is expected to bring together academia, industry professionals, entrepreneurs, students, media representatives, and stakeholders within Ghana’s agribusiness and food innovation sectors.
Beyond introducing new products, the initiative aims to: promote innovation in indigenous Ghanaian foods, encourage healthier and more creative food experiences, inspire youth entrepreneurship and local manufacturing, support conversations around food sustainability and cultural preservation and demonstrate the power of student-led innovation and collaboration
The event will feature product showcases, tasting sessions, media engagements, networking opportunities, and interactive discussions on the future of African food innovation.
Organizers believe the project represents a growing movement among young Ghanaian innovators to reposition local foods as premium, culturally valuable, and internationally relevant products.
The launch will be held on Saturday May 30, 2026, 2pm at the LBC Lecture Hall, UPSA
About the MA Brands and Communications Management Programme – UPSA
The Master of Arts in Brands and Communications Management programme at the University of Professional Studies, Accra (UPSA), is designed to equip students with advanced knowledge and practical expertise in branding, strategic communications, marketing, consumer engagement, and corporate storytelling.
The programme combines academic learning with real-world industry application, encouraging students to develop innovative solutions, build impactful brands, and drive meaningful business growth across diverse sectors. Through practical projects such as product launches, campaigns, and experiential activations, students gain hands-on experience that prepares them for leadership roles in marketing, communications, media, and brand management.
